According to mashable.com:
Information graphics or infographics are defined as visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education.
The data presented in these infographics highlights tendencies in terms of user’s habits and topics discussed on specific networks. This information is useful for marketers that seek accurate content to provide to their target and in the web sites they’re interacting most.
Hence, when the there’s more text than necessary, or more flashy design than content, the risk of getting them bored, or any other person interested in the subject, is huge. Creativity is the key element to reach balance.
Let’s take a look at some examples to then analyze.
Example A
Example A
Image taken from communitymanagers.com.ar
Example B
This infographic keeps the text short; however, it’s visually confusing because of the abuse of arrows. Also, only one tiny creative element is present: the icons.
Taken from mobilemarketingwatch.com
The use of colour makes the infographic look more dynamic. Aside from the icons, the thumbs up also work as an explicative visual. Text and numbers are used correctly for they annotate very punctual information. In other words, creativity is evident in this visual.
The difference between example A and example B is abysmal due to the presentation of the information. However, while design is very important to make an infographic attractive, it mustn’t be the only element that highlights. The Do’s and Don’ts of Infographic Design on the Smashing Magazine web site provide guidance to avoid this problem.
What’s the best or wore infographic you’ve ever seen on the internet?
